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What is Digital Marketing?
Digital marketing – or online marketing – helps you connect with your customers on the internet. Using various specialised techniques, businesses can market their brand and advertise their services to potential and existing clients in Australia.
Digital marketing campaigns are delivered through various online channels, including:
- Websites
- Social Media
- Pay Per Click (PPC) advertising
- Search Engines
- Apps
Digital marketers use several tactics to drive leads and traffic. These include SEO Services, Content Marketing, Social Media Marketing, Email Marketing, and Online Public Relations.
Digital marketing campaigns span both Business-to-Consumer (B2C) and Business-to-Business (B2B) strategies.
Here is what Wikipedia has to say about digital marketing. If you want to learn more about it, you can also take a digital marketing course from leading Australian universities like RMIT, VU or Swinburne. Contact our SEO agency for help with digital marketing.
What are some emerging digital marketing trends to look out for?
Chatbots, Artificial Intelligence (AI), Podcasting, Live Video, Augmented Reality (AR), Virtual Reality (VR). These are some of the most talked about digital marketing trends, and there’s a reason they keep popping up. They can all play a critical role in your digital marketing efforts.
For example, podcasts and videos can provide fresh, easy to access, and purposeful content for businesses. They help you stand out from the competition while maximising Return on Investment. Chatbots provide a line of communication between businesses and their customers, and they can be a gold mine for voice-of-customer data.
Tools such as AR and VR remain niche in digital marketing circles. For this reason, they are only adopted in very specific cases. True AI is still a work in progress, but Machine Learning is having an increasing impact on digital marketing efforts.
Beyond these trends, savvy businesses and marketers should pay close attention to Voice Search and Voice Answers.
Search engine queries are increasingly being handled by voice assistants. By focusing on this emerging area, you can put your business in the prime position to earn more clicks, conversions, and sales.
Here are the facts:
- More than 50% of Google searches result in clicks to other Google sites or no further action
- Optimising for voice can help you take full advantage of organic search
Other digital marketing trends include Content Personalisation, Visual Search, and Influencer Marketing. Marketers should also consider SEO Split Testing and Micro-Moments when optimising content.
Design & Development
Unlock the power of innovative design and seamless development with Codex Designer. We’re not just a digital agency; we’re your partners in transforming ideas into captivating digital experiences. Discover how our expertise in design and development can elevate your brand in the digital landscape.
Design & Development include the services:
- Websites
- eCcommerce Store
- Mobile App Development
- Learning Management System
- Search Engines
- Custom Development
In the digital era, a simple yet well-designed website serves as a fundamental cornerstone for individuals and businesses alike. Whether you’re establishing an online presence, showcasing your portfolio, or promoting products and services, a simple website can be both accessible and impactful.
An e-commerce store, short for electronic commerce store, is an online platform where businesses or individuals sell products and services over the internet. E-commerce stores allow customers to browse, select, and purchase items from the comfort of their own homes, using a computer, tablet, or smartphone.
What is Mobile App Development?
Mobile app development is the process of creating software applications that run on mobile devices, such as smartphones and tablets. These applications are designed to operate on specific mobile operating systems like iOS (Apple’s operating system) or Android (Google’s operating system). Mobile app development involves a series of steps, including planning, designing, coding, testing, and deploying the application.
For example, podcasts and videos can provide fresh, easy to access, and purposeful content for businesses. They help you stand out from the competition while maximising Return on Investment. Chatbots provide a line of communication between businesses and their customers, and they can be a gold mine for voice-of-customer data.
What are Design Iteration Services?
The design development phase is iterative. Designers continuously refine and adjust elements based on feedback, testing, and new insights. This iterative process contributes to the evolution and improvement of the design. Share design iterations with the client for feedback. Iterate based on client input to refine and enhance the design. This collaborative process ensures that the final design aligns with the client’s vision and goals.
Here are the facts:
- More than 50% of Google searches result in clicks to other Google sites or no further action
- Optimising for voice can help you take full advantage of organic search
Other digital marketing trends include Content Personalisation, Visual Search, and Influencer Marketing. Marketers should also consider SEO Split Testing and Micro-Moments when optimising content.
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eCommerce SEO
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eCommerce SEO
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